VASTRAE

E-Commerce
Retail B2C Business

PROJECT OVERVIEW

I had the opportunity to collaborate with Vastrae, a cutting-edge e-commerce clothing brand, to shape its visual identity and marketing strategy. The goal was to create a bold and artistic identity for Vastrae’s unisex and male-oriented graphic T-shirt line, catering to a fashion-forward audience aged 18-35. My work spanned across branding, retail graphics, and marketing, ensuring a cohesive and modern aesthetic that resonated with the target audience.

Through a mix of artistic inspiration, high-impact visuals, and strategic marketing, I helped Vastrae stand out in a competitive market, increasing brand engagement and boosting sales.

COMPANY

Vastrae

ROLE

Graphic Design & Marketing

TIMELINE

June 2023 - Feb 2024

TECH-STACK

Photoshop, AfterEffects, Illustrator, Blender, Canva, Figma, Shopify, Meta Business Suite, Pinterest Ads

CRAFTING A SIGNATURE LOOK

BRAND IDENTITY & LOGO DESIGN

BRAND VISION

The branding process started with a deep dive into Vastrae’s vision and target audience. Through extensive research and iterative concept development, I designed a sleek and minimalist logo that embodies the brand’s bold and artistic essence.

KEY ELEMENTS OF THE BRAND IDENTITY

Logo Design

A clean, adaptable emblem that balances simplicity with high-end aesthetics.

Visual Elements

Inspired by traditional textiles, modernized for digital and print applications.

To ensure consistency, I developed a comprehensive brand book outlining logo usage, typography guidelines, color applications, and brand tone of voice—friendly, sophisticated, and engaging.

WEARABLE ART REDEFINED

RETAIL GRAPHICS - GRAPHIC T-SHIRT DESIGNS

TRANSFORMING BOLD IDEAS INTO STATEMENT APPAREL

Vastrae’s T-shirts are designed to be more than just clothing; they’re wearable statements of personality and style. Drawing inspiration from fine art, motorsports, and abstract design, I created a series of graphics that exude confidence and creativity.

DESIGN HIGHLIGHTS

🎨 Themes

A mix of artistic and sporty influences, including elements from F1 racing, soccer, and modern art.

👕 Style

Unisex and male-focused designs that are edgy, contemporary, and visually striking.

🌟 Execution

High-resolution print-ready artwork optimized for production, ensuring quality and durability.

These designs received outstanding feedback for their uniqueness and modern aesthetic, with customers appreciating how they enhanced their personal style.

TURNING VISIBILITY INTO VIRALITY

MARKETING & SOCIAL MEDIA STRATEGY

ENGAGEMENT & REACH

A great brand needs strategic visibility. I spearheaded Vastrae’s digital marketing initiatives using Meta Business Suite, Instagram, and Pinterest to drive engagement and reach the right audience.

MARKETING TACTICS & EXECUTION

📌 Social Media Content

Designed engaging posts, stories, and ads aligned with product launches and promotions.

📌 Interactive Engagement

Leveraged polls, Q&A sessions, and influencer collaborations to boost community interaction.

📌 Targeted Advertising

Used Facebook and Instagram ads to increase brand awareness and conversions.

📌 Email Marketing

Created visually appealing, mobile-friendly newsletters and automated email sequences for retention.

RESULT & IMPACT

🚀 Significant increase in engagement across social media platforms.

📈 Higher organic traffic and conversions through optimized advertising.

💬 Positive audience feedback, praising the brand’s fresh and bold aesthetic.

OPTIMIZING FOR GROWTH

SEO & E-COMMERCE OPTIMIZATION

TRAFFIC & CONVERSION

To strengthen Vastrae’s online presence, I implemented a data-driven SEO strategy:

🔍 Keyword Research: Leveraged tools like Google Keyword Planner and SEMrush to optimize website content.

📱 E-Commerce SEO: Enhanced product descriptions, meta tags, and image optimizations on Shopify.

⚡ Technical SEO: Improved site structure, mobile responsiveness, and page speed for better rankings.

🔗 Off-Page SEO: Built high-quality backlinks and engaged in community-driven social media efforts.

These optimizations contributed to increased search visibility and a higher conversion rate for the brand’s e-commerce store.

DESIGN THAT DELIVERS

FINAL TAKEAWAYS

IMPACT & RESULTS

Working on Vastrae was an enriching experience that allowed me to merge creative design with strategic marketing. The project not only strengthened the brand’s visual identity but also delivered tangible results in engagement and sales.